About us
CARRARA EDITION — ELEGANT, TIMELESS, UNMISTAKABLE
A collection sculpted in elegance. In collaboration with Chiara Biasi, global style icon and internationally renowned influencer, OS SUNGLASSES presents a sophisticated capsule collection inspired by the timeless beauty of Carrara marble - a universal symbol of purity, luxury and perfection.
JANUARY 2025
AI vision Collection
In January 2025, the company will inaugurate a new era in artificial intelligence interaction, exploring this innovative technology which, in recent years, has achieved remarkable success among the most prestigious companies in the sector. For the first time, we have chosen to create a photoshoot entirely based on AI, bringing to life a cutting-edge visual experience.
The launch of the new VADUZ and DILI models, both in metal, will take place in a futuristic setting characterized by sandy landscapes, designed to evoke an avant-garde and sophisticated aesthetic. This stylistic choice not only enhances the innovative design of the frames but also represents our vision for the future of eyewear.
FW 2024-25
Cortina Collection
OS SUNGLASSES presents its new FW 2024-25 campaign in the prestigious setting of Cortina d'Ampezzo, a symbol of luxury and exclusivity. In December, the collection's four bestsellers are captured in scenarios of extraordinary elegance: high-class chalets, spectacular alpine landscapes, and the most renowned après-ski spots in the resort. A perfect fusion of fashion and elite lifestyle, enhancing the brand's identity in an exclusive context. Through exceptional images and footage, OS SUNGLASSES celebrates the timeless charm of winter, defining a new standard of refinement and distinction.
September 2024
New collection - Wild Elegance
For the first time, our brand is presenting a new campaign that is set in a natural environment and in harmony with animals. The famous influencer Siria Violante had the privilege of participating in this shoot, designed to launch a campaign that combines fashion and luxury in a country and ranch setting. The combination of nature and fashion has created an exciting atmosphere with the presence of horses, cows, and lush vegetation, which has been highly appreciated by our community.
March 2024
Towards the sand
Moving towards more essential communication
SAND, the name of our new photo shooting, immediately evokes the main colour of the new campaign. It is a tribute to simplicity and naturalness. This colour choice marks a decisive change of direction in the company’s communication, abandoning the bright tones of the past to embrace a more essential and refined aesthetic. It is not a revolution, but rather a natural evolution of the brand path. It is a step forward towards more mature and conscious communication, capable of valuing the company's strengths and winning the trust of an increasingly demanding audience.
December 2023
Piccadilly Circus
For the launch of the fall winter 2023-2024 collection, OS SUNGLASSES has chosen London as the spotlight! An extraordinary experience, infused with the effervescent energy of the British capital. The main goal was to capture the blend of metropolitan fashion and timeless elegance of OS SUNGLASSES products. We chose iconic London locations, such as the sophisticated shopping streets near Tower Bridge, the colourful backdrops of Nothing Hill’s cottages and the dynamic atmosphere of Piccadilly Circus to emphasise the luxurious side of sunglasses. Urban and architectural backgrounds have contributed to the creation of a cosmopolitan and contemporary style. We made the images more dynamic by utilizing the changing weather patterns in London. Some photographs were taken in the soft light of the cloudy sky, while others made the most of the bright sunlight, producing a variety of moods and atmospheres. The models in question were the best sellers of the summer season, so it was decided to add a new colour to complete and enhance the style of each frame! In addition to highlighting the beauty of the glasses, we attempted to convey a story through images. Every shot also attempted to convey emotions, whether it was discovering a chic street in London or reflecting in the city's vibrant parks. These pictures not only show sunglasses as fashion accessories, but also portray them as true iconic elements in harmony with London's cosmopolitan atmosphere. OS SUNGLASSES combined timeless London elegance with contemporary style.